You may have received a “reversal e-mail” this week from media titans Netflix, just days after launching their newly bifurcated delivery system with the addition of the mail-in-DVD division, Qwikster. To those patrons of Netflix who decried not just the accompanying price hike, but the new inconvenience of (imagine!) two accounts, two passwords, two queues, CEO Reed Hastings’ decision was certainly a move of public appeasement, saying: “This means no change: one website, one account, one password…in other words, no Qwikster. While the July price change was necessary, we are now done with price changes.”

Really, it was a question of…

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