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Posts tagged "Attention"

Focus Focus Focus! The Law of Attention in an Age of Distraction

Focus Focus Focus! The Law of Attention in an Age of Distraction

Here’s a sentence I never thought I’d write: You know you’re watching something good when it forces you to shelve your laptop. This was certainly the case this past Sunday evening, during the finale of a certain HBO fantasy drama. There are plenty of reasons why Game of Thrones gets such huge ratings, but one is surely the way it demands our full attention with its radical–and some might say overly antagonistic–plot developments. Yeesh.

It’s hard to tell when multitasking became our default mode of consumption, but it was at least a year or two before AMC started promoting their “two-screen…

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On Spitters and Change-Ups and the American Need for Baseball

On Spitters and Change-Ups and the American Need for Baseball

It may be perceived that my sympathies, which lately seemed to lie so rightly on the side of the poor overmatched hitters, have unaccountably swung the other way. I admit this indefensible lapse simply because I find the spitter so enjoyable for its deviousness and skulking disrespect… Baseball is a hard, rules-dominated games, and it should have more room in it for a little cheerful cheating. –Roger Angell

Tonight begins the 109th recorded issue of America’s Fall Classic, showcasing the likely AL and NL pennant winners: the Red Sox and the Cardinals. They come to it by various rites–2012’s cellar-dwelling BoSox…

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Ultimate and Awesome: The Changing Landscape of Human Attention

Ultimate and Awesome: The Changing Landscape of Human Attention

An article was released last week in the New York Times about the “Age of Awesome” we currently live in. That’s no surprise if you live in the vicinity of a television: valuating expressions fill commercials these days with “extreme” and “epic” language. Even many of the most banal home activities–laundry, dinner, yard work–have been re-filtered as new opportunities to live that faraway, unlived life.

Experience commodities, rather than goods or services, are the new avenues for self-invention. The New York Times article pointed to Ultimate Experience vacationing (you know, jet-pack rides, Antarctica tours on huskies, commercial space excursions, even the…

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