Yikes! The NY Times ran a lengthy piece by Charles Duhigg this past weekend about absurdly precise, borderline Big Brother market research techniques that companies like Target (pun sort of intended…sigh) are pioneering to capture our dollars. The article doubles as an overview of recent breakthroughs in the study of habit formation, and it’s disconcerting on a number of levels.
For our purposes, the main ‘takeaway’ isn’t exactly news: we are all creatures of enormous habit, much of which is unconscious, and regardless of how autonomously we like to think of ourselves, it is our painful predictability that unites us –…






























Carl Laamanen: Matt, I love your perspective on this film as much as I love the film....
MargaretE: Just what I needed to read. Thank you!...
Jeff Hual: Very well said. Thank you....
Jon W: Great sermon, Nick!...
Todd Brewer: This article is both amazing and disturbing... not that Target would p...