Another excerpt from Mark Greif’s intimidatingly excellent essay collection Against Everything, this time as an excuse for posting the accompanying de Botton video almost as much as the quote itself:

It will be objected that the care for food is a fascination only of the rich; this is false. Stretching from high to low, the commands to lose weight, to undertake every sort of diet for the purposes of health, to enjoy food as entertainment, to privatize food care as a category of inner, personal life (beyond the shared decisions of cooking and the family dinner), have communicated new thought and work concerning food to the vast middle and working classes of the rich Western countries, too.

I think there is something wrong with all this. Underlying my opposition is a presumption that our destiny could be something other than grooming–something other than monitoring and stroking our biological lives. Many readers will disagree. I respect their disagreement if they are prepared to stand up for the fundamental principle that seems to underlie their behavior: that what our freedom and leisure were made for, in our highest state, really is bodily perfection and the extension of life.

One of the main features of our moment in history, in anything that affects the state of the body (though, importantly, not the life of the mind), is that we prefer optimization to simplicity. We are afraid of dying, and reluctant to miss any physical improvement. I don’t want to die, either. But I am caught between that negative desire and the wish for freedom from control. I think we barely notice how much these tricks of care take up our thinking, and what domination they exert. (pgs 38-39)