An ingenious prank from Jimmy Kimmel, in which the Law of Cool is exposed in all its hilarity and absurdity and severity. But lest we pick on hipsters unfairly, this dynamic plays out just as blatantly in Bar Harbor as it does in Marin County or Austin. When confronted with an attribute with which we’ve identified ourselves, we will lie before admitting ignorance. Reminds me of that ultra-cool Stephen Merritt song about “the books you read, and the books you said you read”: