“…we have a problem with “sin taxes,” such as the penny-per-ounce surcharge on sweetened beverages championed by CDC Director Thomas Frieden. Most of us would probably agree that we’d be better off if we drank less soda, but any government action designed to control consumption puts us on alert. A tax is far less likely to induce reactance than an outright ban, but we feel queasy whenever we think The Man is trying to influence our behavior. In the case of the sugar-sweetened-beverage tax, which has often been referred to as a “fat tax,” our discomfort is greater because the measure seems to encourage finger-pointing. In defense of the proposal, New York Gov. David Paterson has said, “Someone has got to contribute to the $7.6 billion the state spends every year to treat diseases from obesity.” Those who are not obese may feel that they should not have to pay for the “sins” of the fat people over there, the ones creating the problem. Those who are obese are likely to feel shamed and persecuted. And we all recoil at the thought of the government trying to regulate our bodies.”

Read the whole article here.

You’re going to have to peel my cold, dead hands off my Co-Cola. – DOB